FEATURES
Joe Gilliver, founder and executive producer at The Chameleon Agency, shares his practical tips for running engaging events that don’t damage the environment.
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
FEATURES FILTERS
Last month, tabloids and heavyweights alike featured the same photograph of a shocked royal couple caught in the student protests: But, says Tony Layton, the markedly different written treatments of the story suggests the protesters’ arguments were only so persuasive
When AP photographer Matt Dunham took the picture of an outraged Prince and Princess of Wales when their royal car came under attack from “yobs” on 9 December, he must have thought Christmas had come early.
In the crowded hotel market, there isn’t any room for brands that undersell their businesses.
It’s all very well being a blue-sky thinker – but coming up with a brainwave is the easy part.
