FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
Last month, tabloids and heavyweights alike featured the same photograph of a shocked royal couple caught in the student protests: But, says Tony Layton, the markedly different written treatments of the story suggests the protesters’ arguments were only so persuasive
When AP photographer Matt Dunham took the picture of an outraged Prince and Princess of Wales when their royal car came under attack from “yobs” on 9 December, he must have thought Christmas had come early.
In the crowded hotel market, there isn’t any room for brands that undersell their businesses.
It’s all very well being a blue-sky thinker – but coming up with a brainwave is the easy part.
