FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Tired of being in the firing line, financial institutions often talk of quitting the City for pastures new: But what about rolling up their sleeves and rescuing their reputation instead? We asked how it could be done
Is an exodus coming? London’s mantle as the capital of global finance might be long-established but that doesn’t mean it’s set in stone.
“In an age of instant digital communications, is a static document like the annual report still relevant?” Each month, we ask two communications practitioners to debate an issue via an exchange of emails.
Faced with the prospect of new competition and corporate reorganisation, Eurostar’s rebrand needed to live up to the service’s glamourous reputation.
