FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
The Big Society is on everyone's mind at the moment.
Live communication has lost none of its capacity to go wrong.
Each month, we ask two communications practitioners to debate an issue via an exchange of emails.
