FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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Has Google developed the ultimate social tool for brands.
As group communications director for Kingfisher, owner of DIY brands such as B&Q, Ian Harding has spent the past decade telling its story from an unusual perspective.
The FTSE 250 pub retailer and brewer Greene King’s brand can be traced back to the end of the 18th century, and now its new identity has ensured the company will be relevant long into the 21st.
