FEATURES
Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
FEATURES FILTERS
Has Google developed the ultimate social tool for brands.
As group communications director for Kingfisher, owner of DIY brands such as B&Q, Ian Harding has spent the past decade telling its story from an unusual perspective.
The FTSE 250 pub retailer and brewer Greene King’s brand can be traced back to the end of the 18th century, and now its new identity has ensured the company will be relevant long into the 21st.
