FEATURES
Following the Coldplay concert 'kiss cam' scandal, Sarah Moloney, UK managing director at MikeWorldWide, explains why silence becomes a big risk for brands and communicators.
Jack Richards, global head of integrated and field marketing at Onclusive, breaks down the possible gains and risks for corporate communications brought by the fragmentation of online spaces.
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Has Google developed the ultimate social tool for brands.
As group communications director for Kingfisher, owner of DIY brands such as B&Q, Ian Harding has spent the past decade telling its story from an unusual perspective.
The FTSE 250 pub retailer and brewer Greene King’s brand can be traced back to the end of the 18th century, and now its new identity has ensured the company will be relevant long into the 21st.
