FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
When the person at the head of an organisation is an inept communicator, the communications practitioner is presented with an unusual problem: how to mitigate the damage and make sure audiences are engaged.
The group communications director of 3i brings a mathematical diligence to the role – and still finds the time to immerse himself in charitable concerns.
After a boom in membership, Social Enterprise UK realised it had an organisational identity that outstripped its brand.
