FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
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When the person at the head of an organisation is an inept communicator, the communications practitioner is presented with an unusual problem: how to mitigate the damage and make sure audiences are engaged.
The group communications director of 3i brings a mathematical diligence to the role – and still finds the time to immerse himself in charitable concerns.
After a boom in membership, Social Enterprise UK realised it had an organisational identity that outstripped its brand.
