FEATURES
Following the Coldplay concert 'kiss cam' scandal, Sarah Moloney, UK managing director at MikeWorldWide, explains why silence becomes a big risk for brands and communicators.
Jack Richards, global head of integrated and field marketing at Onclusive, breaks down the possible gains and risks for corporate communications brought by the fragmentation of online spaces.
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The end is nigh: Is spin over? In ‘Brand Anarchy: Managing Corporate Reputation’, Steve Earl and Stephen Waddington urge companies to stop worrying about control.
“Winning is the focus for business and politics”
The sectors now face such similar challenges that they should share solutions, argues Spencer Livermore, director of strategy consultancy Thirty Six Strategy
Once, business looked at electionsonly with nervousness.
Scope has progressed significantly from its former brand, when it was known as the Spastics’ Society.
