FEATURES

Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

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The end is nigh: Is spin over? In ‘Brand Anarchy: Managing Corporate Reputation’, Steve Earl and Stephen Waddington urge companies to stop worrying about control.
“Winning is the focus for business and politics” The sectors now face such similar challenges that they should share solutions, argues Spencer Livermore, director of strategy consultancy Thirty Six Strategy Once, business looked at electionsonly with nervousness.
Scope has progressed significantly from its former brand, when it was known as the Spastics’ Society.