FEATURES
Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
FEATURES FILTERS
‘Dark arts’, ‘fat cats’.
The Fix: Barclays
Terry Tyrell, worldwide chairman, The Brand Union
Perceived wisdom is that your priority stakeholder is your customer.
“What do IC practitioners actually need to know”
Steve Doswell considers professional development for internal comms practitioners
In a recent column I reflected on what a professional internal communicator looks like – moving that on a stage, what does that mean for professional development?
Internal communication (IC) practitioners, just like other professions, need appropriate training to build solid career foundations.
