FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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‘Dark arts’, ‘fat cats’.
The Fix: Barclays
Terry Tyrell, worldwide chairman, The Brand Union
Perceived wisdom is that your priority stakeholder is your customer.
“What do IC practitioners actually need to know”
Steve Doswell considers professional development for internal comms practitioners
In a recent column I reflected on what a professional internal communicator looks like – moving that on a stage, what does that mean for professional development?
Internal communication (IC) practitioners, just like other professions, need appropriate training to build solid career foundations.
