FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Storytelling is a building block of human civilisation – so why do so many large businesses struggle with it? David Benady examines how corporate narrative has become more important than ever
The steady drip of incriminating emails and revelations emanating from some of the world’s most prestigious banks gives a new urgency to the term employee engagement.
As head of digital comms for Royal Mail, Abby Guthkelch works with the oldest and the newest communications platforms.
“Communications suffers less from the ‘leaky pipeline’”
Women are appearing in boardrooms in ever greater numbers, but Gay Collins believes that women in corporate communications need to exploit the opportunity further
Last month the 30% Club celebrated as new figures revealed that their campaign to increase the proportion of women on UK Corporate boards to 30% through a business-led approach was yielding results.
