FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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Corporate reputation rests partially on a CEO’s ability to communicate.
With New Year’s Eve fast approaching, Stephen Waddington highlights some resolutions that should be on all PR pros’ lists
"Set yourself personal learning objectives each year”
Read more, more widely: One of the characteristics that mark out an industry from a profession is a memory and body of academic work.
On the same page
Who: British Land and the National Literacy Trust
Objective: Research from the Organisation for Economic Co-operation and Development shows that reading enjoyment is more important for children’s educational success than a family’s socio-economic status.
