FEATURES

Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

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Corporate reputation rests partially on a CEO’s ability to communicate.
With New Year’s Eve fast approaching, Stephen Waddington highlights some resolutions that should be on all PR pros’ lists "Set yourself personal learning objectives each year”   Read more, more widely: One of the characteristics that mark out an industry from a profession is a memory and body of academic work.
On the same page Who: British Land and the National Literacy Trust  Objective: Research from the Organisation for Economic Co-operation and Development shows that reading enjoyment is more important for children’s educational success than a family’s socio-economic status.