FEATURES

Ellie Wild, WM reply change and adoption lead, explains why, to see real ROI from Microsoft Copilot, organisations must focus on leadership, learning and a culture that empowers individuals to make AI part of how they work.
As corporate reporting evolves in the digital age, Jon Rowden, director at Reportl, explores how a shift from print-first to digital-first processes can transform the way companies communicate.

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Corporate reputation rests partially on a CEO’s ability to communicate.
With New Year’s Eve fast approaching, Stephen Waddington highlights some resolutions that should be on all PR pros’ lists "Set yourself personal learning objectives each year”   Read more, more widely: One of the characteristics that mark out an industry from a profession is a memory and body of academic work.
On the same page Who: British Land and the National Literacy Trust  Objective: Research from the Organisation for Economic Co-operation and Development shows that reading enjoyment is more important for children’s educational success than a family’s socio-economic status.