FEATURES
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
In the rush to reform, NHS communications teams are once again under threat. Caroline Latta, CIPR health group committee and co-founder and director of Stand consultancy, argues that cutting this essential function is not only short-sighted, but risks undermining the very changes the system is trying to deliver.
FEATURES FILTERS
Content can add value to a business through stakeholder engagement, says Sean King, CEO of Seven
"Brands are now expected to provide value to their customers and stakeholders by creating content"
Sitting on a plane after three fabulous days at the Forbes Media Global CMO conference in Miami, it's hard not to feel excited about the future of marketing, and in particular the growing importance of content to brands everywhere.
The PR Show, hosted by the CIPR, encourages education as a means to responding to change in public relations.
Every year, the Communication Directors' Forum sets sail for a three day conference and networking event.
