FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
According to Jeremy Probert, privacy is at stake, dancing babies abound and doughnuts evince the irrelevance of social media
Readers, I gasped in disbelief and my goblet of schadenfreude briefly ranneth over as I learnt that ‘Lego Group actively encourages all its senior management to sit exams about social media.
Montpellier native Caroline Bruel approaches Club Med's communications with classic training in law, marketing and investor relations.
Each year, PR and IC professionals take Slovenia by storm.
