FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
From Our Own Comms Correspondent
Mark Connolly gets a crash course in Japanese business etiquette and communications
Visiting Japan for the first time this year was like experiencing a cultural explosion.
When social media changed the rules of defamation law, Schillings repositioned itself as a reputation defence firm.
The brand experience derives from the emotional connection generated by language, physical design and typography.
