FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.

FEATURES FILTERS
From Our Own Comms Correspondent
Mark Connolly gets a crash course in Japanese business etiquette and communications
Visiting Japan for the first time this year was like experiencing a cultural explosion.
When social media changed the rules of defamation law, Schillings repositioned itself as a reputation defence firm.
The brand experience derives from the emotional connection generated by language, physical design and typography.
