FEATURES
Following the Coldplay concert 'kiss cam' scandal, Sarah Moloney, UK managing director at MikeWorldWide, explains why silence becomes a big risk for brands and communicators.
Jack Richards, global head of integrated and field marketing at Onclusive, breaks down the possible gains and risks for corporate communications brought by the fragmentation of online spaces.
FEATURES FILTERS
Ashish Banerjee tells Andrew Thomas about his unconventional childhood, his storied career and his approach to brand development.
“We needed to engage a wider group of key audiences to understand what it is we do and how they can support us.
Payment services provider WorldPay sends money around the world in a flash, its brand, however, was almost nonexistent until SomeOne came along.
