FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Jeremy Probert watches Kung Fu Panda with his kids.
From self-professed geek in his teenage days to head of digital development at Shell, Ricardo Carvalho’s love of technology has never faltered.
In his new monthly column, Mike Oliver explores the seven deadly sins of corporate communications.