FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Prying eyes: Jeremy Probert has something to say about privacy and social media, and it’s not what you might expect
Ah! There you are.
For Natalie Deacon, comms is a career-long passion.
Developing a national brand with several different stakeholders groups required, for South African Airways, a new brand positioning.
