FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Google Glass is a stepping stone, says Jeremy Probert, as were its precedents.
Motivated by public service and a desire to challenge himself, David Hamilton has built a successful career in public relations and digital communications.
“For a 60 second video you only need 120 words.