FEATURES
Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
FEATURES FILTERS
Jeremy Probert discusses names, naming and what his own fictional and fantastical TV show would be called
S ometimes, I feel that all this was made up just for my benefit.
“Many corporate communicators tend to struggle with the ‘emotional engagement’ element of their job.
Latin American flag-bearers Avianca and Taca merged, prompting a need to redefine brand strategy.
