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A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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Jeremy Probert discusses names, naming and what his own fictional and fantastical TV show would be called
S ometimes, I feel that all this was made up just for my benefit.
“Many corporate communicators tend to struggle with the ‘emotional engagement’ element of their job.
Latin American flag-bearers Avianca and Taca merged, prompting a need to redefine brand strategy.