FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
From a teenage journalist to a PR professional to head of communications at First Great Western, Dan Panes train of thought has been on track.
Public relations is a profession and as such it is in the public interest for it to meet standards of practice and conduct – this is the point of the Chartered Institute of Public Relations’ royal charter, which is 10 years old this month.
The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice.
