FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
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From a teenage journalist to a PR professional to head of communications at First Great Western, Dan Panes train of thought has been on track.
Public relations is a profession and as such it is in the public interest for it to meet standards of practice and conduct – this is the point of the Chartered Institute of Public Relations’ royal charter, which is 10 years old this month.
The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice.
