FEATURES
OPINION
FRIDAY 7 NOV 2025 10:30 AM
ACHIEVING ROI WITH M365 COPILOT | THE IMPORTANCE OF USER ADOPTION
Ellie Wild, WM reply change and adoption lead, explains why, to see real ROI from Microsoft Copilot, organisations must focus on leadership, learning and a culture that empowers individuals to make AI part of how they work.
As corporate reporting evolves in the digital age, Jon Rowden, director at Reportl, explores how a shift from print-first to digital-first processes can transform the way companies communicate.
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With a solid external brand, IHG looked to its internal culture to drive change within the business.
After 14 years developing the government’s digital offering and a wealth of experience in digital consulting, BIMA’s executive director Tiffany St James shares her thoughts about the state of British digital skills and infrastructure and the opportunities available because of it
What are the challenges for the British digital industry today?
There are three or four key issues and the first one is the digital skills crisis.
"Powerful storytelling is at the core of almost every impressive campaign"
Business to person becomes more relevant than business to business or business to consumer, James Ruane says
B2B marketing has a history of being perceived as somewhat inferior to its B2C counterpart.
