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Rochelle Ford is CEO at the Page Society, a global membership body for senior communications professionals. At the time of speaking to Rebecca Pardon last month, Ford had been the role only three months. She discussed how she is settling in, and why she believes communications professionals have a more strategic role to play.
Katie Clift, founder of may:be agency and Gay Flashman, founder of Formative, share five key takeaways from the Inaugural Comms Lunch Club Roundtable in London.
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With a solid external brand, IHG looked to its internal culture to drive change within the business.
After 14 years developing the government’s digital offering and a wealth of experience in digital consulting, BIMA’s executive director Tiffany St James shares her thoughts about the state of British digital skills and infrastructure and the opportunities available because of it
What are the challenges for the British digital industry today?
There are three or four key issues and the first one is the digital skills crisis.
"Powerful storytelling is at the core of almost every impressive campaign"
Business to person becomes more relevant than business to business or business to consumer, James Ruane says
B2B marketing has a history of being perceived as somewhat inferior to its B2C counterpart.
