FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Consumer-facing brands tend to have a distinct consumer profile, which can be adapted to suit digital demands without entirely disrupting the corporate communications function.
For American heritage brand AT&T telecoms is an ever-evolving industry that requires a flexible brand executed simply and effectively. Brittany Golob analyses the brand development
The executive behind the initiatives that have made London a global city, Baroness Jo Valentine discusses the EU referendum, the challenges of economic development and her role as a communicator with Andrew Thomas
