FEATURES

Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.
Amid AI anxiety, digital overload and cultural chaos, Kim Looringh van Beeck, senior director at Invicomm, is feeling unexpectedly optimistic about a return to human creativity and real connection.

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Consumer-facing brands tend to have a distinct consumer profile, which can be adapted to suit digital demands without entirely disrupting the corporate communications function.
For American heritage brand AT&T telecoms is an ever-evolving industry that requires a flexible brand executed simply and effectively. Brittany Golob analyses the brand development
The executive behind the initiatives that have made London a global city, Baroness Jo Valentine discusses the EU referendum, the challenges of economic development and her role as a communicator with Andrew Thomas