FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
At this year’s Lisbon Web Summit, Hubert Grealish, founder of GWorks, reports on AI, digital change and communications through uncertain political times. What were the highlights of the global digital communications event?
Is PR and communications a management discipline
or are we doing ourselves a disservice? Jenny Caven, head of external affairs for Slimming World, writes in the PRCA's PR Council Yearbook
Charting a course around the world, Carole Scott has made a veritable road map of a career in communications. Brittany Golob talks travel, career progression and novel writing with the Henkel communicator
