FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.
FEATURES FILTERS
Rebecca Sinclair has thrived personally and professionally amid vast amounts of change. How has her ability to adapt informed her work for Penguin, Pearson and other publishing brands? Brittany Golob reports
With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports
Despite the challenges imposed by Brexit, the UK’s PR and communications industry is still thriving, says the PRCA’s Francis Ingham
