FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
What were the key lessons or pieces of advice you learned at this year’s Communication Directors’ Forum? Attendees share their experiences from aboard the Arcadia
From a prescribed life as a future wife and mother in India to the boardroom table of a major international corporation in Belgium, Renu Hanegreefs-Snehi’s journey has taken some interesting turns. She talks communications, confidence and creativity with Brittany Golob
Following the PRCA’s Ethics and Professionalism Month, Francis Ingham explains the motivation behind, and reasons for, the Helsinki Declaration for the betterment of the PR industry
