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While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
James Hilditch, founder and executive creative director at BearJam, believes that when cinematic video gets cheaper, core ideas matter more than ever.
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The proliferation of artificial intelligence is a hot topic in comms. But, asks communications consultancy Instinctif, what could a rise in workforce robotics mean for business culture?
For Bacardi’s Jessica Merz, a global upbringing has led to a global perspective and the desire to learn. How has this passion for education, coupled with a penchant for risk-taking, characterised Merz’s career? Brittany Golob reports
Fresh from launching the PRCA’s ethical professionalism campaign and its diversity and inclusion guidelines, Francis Ingham suggests how the communications industry can continue on the path to diversification and true ethical professionalism
