FEATURES
It is chirpy and charming, but is AI really transforming the way you work? Rebecca Pardon reports. This article is from Communicate magazine's print edition.
In a time of geopolitical, technological, environmental, and economic uncertainty, businesses face growing pressure to lead with integrity. Rochelle Ford urges leaders to ground decisions in purpose and values. This article is from Communicate magazine's print edition.

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Today, an expression of your business’s vision is part of the standard fodder for a dotcom’s 'about us' section. It’s often not a major focus in creating website content, the copywriter just tweaks preexisting corporate boilerplate text on vision and business strategy. But there is value in taking a step back to make sure you have really captured your ‘vision thing,' and have it in the right form on your website.
With the launch of ‘Take Pride’, Sheila Parry has explored what it means to have pride in what you do and has written a practical framework to create those conditions at work. She presents the case for putting individual interests firmly on a par with organisational goals and explains why communications and HR professionals are best placed to drive a movement of cultural change
Meeting and exceeding expectations of client service is a constant challenge in comms. But, asks purpose-led consultancy Cohesive, how can service delivery be more than an empty promise?
