José Olarreaga Yeregui, CEO of BeAmbassador, explores the importance of company culture when appealing to new talent.

Did you know that according to data from LinkedIn, 75% of candidates consider a company's employer brand and review the profiles of its employees before applying for a vacancy? That's why, increasingly, companies are concerned about conveying their culture, benefits and values not only to those who want to belong to the organisation but also to their current employees through employer branding strategies.

It is becoming more common to find significant talent leakage within companies and serious challenges in finding and attracting the best talent, especially in certain sectors. That's why developing these types of employer branding strategies has become a must-have for human resources departments. But how do we attract and retain our talent?

Over the years, we have observed that people don't solely consider salary as the most decisive factor when choosing a job. New factors have come into play, which companies must take into account and work on if they want to retain and attract talent. Aspects such as flexibility, work environment, internal development or work-life balance make up what we know as emotional salary, a determining element for employees.

If we want to evolve and differentiate ourselves when it comes to attracting talent and retaining our existing team, having policies related to employer branding and emotional salary will be crucial. It will be essential to listen to our team and offer a wide variety of intangible benefits that not only make them happy in their day-to-day office life but also encourage them to showcase it outwardly, attracting new talent.

And who better to talk about your company than those who know it best? Turning your employees into brand ambassadors will allow you to cover both aspects of your employer branding strategy. On one hand, employees will feel valued as they belong to an exclusive group with access to training, new benefits, etc. On the other hand, as ambassadors, they will be responsible for spreading the image and good practices that your company leads, through their social networks and, of course, through word of mouth, which will position you as a reference and a place everyone would want to be a part of.

Today, traditional social selling strategies are not enough for internal communication and human resources departments to achieve their employer branding objectives. That's why specialised consultants increasingly recommend these strategies with brand ambassadors. To do this and, in order to execute these strategies in a simplified and automated manner, they must have a specialised tool like BeAmbassador.

This platform has established itself as the leading platform through which employees can share corporate content on their social networks, expanding the company's image, while having fun participating in challenges and earning incentives on the platform. It becomes, therefore, a fundamental piece for the achievement of the objectives set around employer branding.

The "war" for talent extends more and more to the present day, and having a good platform that allows you to approach the strategy you need will differentiate you from the rest of your competitors and, ultimately, make your company the place where everyone wants to work. What are you waiting for to achieve it?