Megan Morley, marketing manager at Copia Digital, makes a case for letting AI curate your website content.

In the fast-paced world of digital and tech, staying ahead of the curve has become a necessity. For businesses in the corporate and financial sectors, keeping their website up-to-date, relevant and engaging is a constant challenge. Traditional content creation methods can be time-consuming, so could AI help create content easily that’s still on brand? In this article, we will delve into how you can use artificial intelligence to write copy for your website.

A website often acts as the main hub of information for a company’s stakeholders, shareholders, potential investors and the general public. It’s key to get your website right and portray your business in the best possible way. The question is, how can AI be harnessed to create compelling and informative content that captures your audience and drives engagement?

Artificial intelligence offers a multi-layered approach to this question. It’s not replacing human creativity and it requires a detailed brief of the content you’d like to create, however it can enhance and streamline your content creation process. Let’s look at a few benefits of using AI to write your content:

Efficiency and speed

Traditional content creation can be time-consuming, with your team researching, drafting, reviewing and editing each piece of content. AI can analyse a wide range of datasets, news feeds and market trends within seconds.

Tailored and personalised content

AI-driven algorithms can analyse user behaviour and preferences, allowing corporate and financial company websites to provide personalised experiences. These platforms can serve content that is relevant to each visitor, be it investors seeking financial data or job seekers looking for career opportunities. This tailored approach elevates user engagement.

Regulatory compliance

Corporate and financial companies are bound by strict regulations and reporting standards. AI can cross-reference content against these regulations, ensuring that the information presented on the website complies with legal requirements. This reduces the risk of non-compliance and potential legal complications.

Consistency and brand voice

Maintaining a consistent brand voice and style across a large organisation's digital platforms can be challenging. AI, however, can mimic the brand's tone and style, making it difficult to distinguish between human and AI-generated content. This ensures a uniform and recognisable voice across the website.

Cost savings

Over time, AI can significantly reduce operational costs associated with maintaining a corporate or financial company’s website. The initial investment in AI technology may be substantial, but the long-term savings in terms of time, manpower and efficiency are worth it.

AI should not be viewed as a replacement for human authors, it should be seen as an invaluable collaborator in the content creation process. Human oversight remains essential to ensure that AI-generated content aligns with the company's core values, objectives, and ethics. It's the humans who infuse creativity, critical thinking, and the human touch into the content. AI serves as an efficient assistant, capable of handling data-intensive, time-sensitive tasks.