FEATURES
It is chirpy and charming, but is AI really transforming the way you work? Rebecca Pardon reports. This article is from Communicate magazine's print edition.
In a time of geopolitical, technological, environmental, and economic uncertainty, businesses face growing pressure to lead with integrity. Rochelle Ford urges leaders to ground decisions in purpose and values. This article is from Communicate magazine's print edition.

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As Mr Claus’ communications adviser, how would you help him to boost his personal brand?: With the world becoming more cynical and children growing up faster than ever, Santa is struggling to stay relevant.
Two airlines, one brief, six designers: Following the announcement that BA and Iberia are to merge, we set leading branding agencies the task of imagining a livery to reflect the new entity.
Malcolm Padley, the man at the centre of Rentokil Initial communications renaissance, looks back over a comms career propelled more by big ideas than big budgets: Neil Gibbons reports, Photographs by Sam Friedrich:
It may sound corny to ask the head of corporate communications at Rentokil Initial when he first “caught the communications bug”, but what the hell.
