FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Recession is reshaping the way business talks about itself and the way people respond.
As a former broadcast news journalist with a background in theatre, Andrew Macdonald knows all about telling a story.
When it comes to determining best practice in corporate websites, who better to ask than the agencies that produce them? Neil Gibbons looks at the sites that the experts rate most highly:
Not so long ago the idea that a company’s website would be the predominant means of communication was laughable.
