FEATURES
Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.
FEATURES FILTERS
Communicate conducted a survey to identify how organisations now feel about rebranding: After the hand-wringing and teeth-gnashing of the economic downturn, organisations are asking searching questions about their brand.
Aileen Thompson believes in forging a symbiotic relationship between PR and marketing.
Culture and Sport Glasgow was a sprawling entity in charge of almost 60 very different organisations, each with their own brand.
