FEATURES

Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.

FEATURES FILTERS

A city treading water, with little consensus on how it was perceived and where it was headed.
Crisis management is nothing new – but it has evolved.
The director of communications and government affairs at Airbus has taken on some tough briefs in her career.