FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
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The director of communication and strategy at Westminster City Council insists on measuring the effectiveness of his comms output.
When a global business gets new owners, a new CEO and a new HQ, a unified identity becomes essential.
Is internal comms a communications discipline like any other – one that should be the responsibility of the corporate comms team?: Or is it a specialist discipline that calls for specialist practitioners? Welcome to the Likemind Debate, a monthly email dialogue brought to you by Likemind.
