FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Foot-in-mouth syndrome.
A celebration of the finest corporate identities can provide helpful lessons in branding.
John Shewell, head of communications for Brighton & Hove City Council.
