FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
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When you’re busy trying to lift more than a hundred million people out of poverty, stepping back to assess your brand isn’t easy.
The brand behind your household goods is no household name.
In this month’s digital discussion, the motion is: “Nothing less than proper reform will restore credibility to the banking sector.
