FEATURES

Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

FEATURES FILTERS

Last month, tabloids and heavyweights alike featured the same photograph of a shocked royal couple caught in the student protests: But, says Tony Layton, the markedly different written treatments of the story suggests the protesters’ arguments were only so persuasive   When AP photographer Matt Dunham took the picture of an outraged Prince and Princess of Wales when their royal car came under attack from “yobs” on 9 December, he must have thought Christmas had come early.
In the crowded hotel market, there isn’t any room for brands that undersell their businesses.
It’s all very well being a blue-sky thinker – but coming up with a brainwave is the easy part.