FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
How much does tax avoidance harm reputation and how can brands square shareholder value with good corporate citizenship? Neil Gibbons reports
"If the rich paid their tax, you wouldn’t need to make a single cut to any essential service”.
When YCN was asked to transform the brand of 45-year-old insurance provider Endsleigh, it faced a conundrum: how to inject much-needed positivity into the pessimistic world of insurance? Molly Pierce reports
Insurance is a tricky thing to brand.
Each month, we ask two communications practitioners to debate an issue via an exchange of emails: In this month’s digital discussion, the motion is: “So-called
reputation laundering is an emotive issue but UK PR firms are well within their rights to represent foreign governments who receive a bad press”
Opposing the motion is Claire Moran, founder of The Forge
Public Relations.
