FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Last month, tabloids and heavyweights alike featured the same photograph of a shocked royal couple caught in the student protests: But, says Tony Layton, the markedly different written treatments of the story suggests the protesters’ arguments were only so persuasive
When AP photographer Matt Dunham took the picture of an outraged Prince and Princess of Wales when their royal car came under attack from “yobs” on 9 December, he must have thought Christmas had come early.
In the crowded hotel market, there isn’t any room for brands that undersell their businesses.
It’s all very well being a blue-sky thinker – but coming up with a brainwave is the easy part.
