FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Deloitte's sponsorship of the Royal Opera House
Who: Accounting and consulting firm Deloitte
Objective: To demonstrate that innovation, creativity and people are at the heart of its business and to engage people, clients and the community.
TUI Travel might not be a household name.
“Rather than demonstrating greater commitment to sustainability, does a standalone CSR report suggest it is considered something ‘other’ and different to the core business?”
Each month, we ask two communications practitioners to debate an issue via an exchange of emails.
