FEATURES

Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.
Amid AI anxiety, digital overload and cultural chaos, Kim Looringh van Beeck, senior director at Invicomm, is feeling unexpectedly optimistic about a return to human creativity and real connection.

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Has Google developed the ultimate social tool for brands.
As group communications director for Kingfisher, owner of DIY brands such as B&Q, Ian Harding has spent the past decade telling its story from an unusual perspective.
The FTSE 250 pub retailer and brewer Greene King’s brand can be traced back to the end of the 18th century, and now its new identity has ensured the company will be relevant long into the 21st.