FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
The end is nigh: Is spin over? In ‘Brand Anarchy: Managing Corporate Reputation’, Steve Earl and Stephen Waddington urge companies to stop worrying about control.
“Winning is the focus for business and politics”
The sectors now face such similar challenges that they should share solutions, argues Spencer Livermore, director of strategy consultancy Thirty Six Strategy
Once, business looked at electionsonly with nervousness.
Scope has progressed significantly from its former brand, when it was known as the Spastics’ Society.
