FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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The end is nigh: Is spin over? In ‘Brand Anarchy: Managing Corporate Reputation’, Steve Earl and Stephen Waddington urge companies to stop worrying about control.
“Winning is the focus for business and politics”
The sectors now face such similar challenges that they should share solutions, argues Spencer Livermore, director of strategy consultancy Thirty Six Strategy
Once, business looked at electionsonly with nervousness.
Scope has progressed significantly from its former brand, when it was known as the Spastics’ Society.
