FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Manchester United's Google+ page looks fantastic, with over 7000 followers and great engagement.
Brands are poised for London 2012.
"It's all to do with creating the right environment for success.
