FEATURES

James Hilditch, founder and executive creative director at BearJam, believes that when cinematic video gets cheaper, core ideas matter more than ever.
Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.

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The Fix: Barclays Terry Tyrell, worldwide chairman, The Brand Union Perceived wisdom is that your priority stakeholder is your customer.
“What do IC practitioners actually need to know” Steve Doswell considers professional development for internal comms practitioners   In a recent column I reflected on what a professional internal communicator looks like – moving that on a stage, what does that mean for professional development? Internal communication (IC) practitioners, just like other professions, need appropriate training to build solid career foundations.