FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Social command centres are springing up everywhere, helping brands to cope with crisis and speak to audiences.
Unpaid internships have become an endemic problem for the comms industry and beyond.
In our ongoing industry series, Brittany Golob takes a look at the reputational issues of financial services
Recession.
