FEATURES

Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.

FEATURES FILTERS

Storytelling is a building block of human civilisation – so why do so many large businesses struggle with it? David Benady examines how corporate narrative has become more important than ever The steady drip of incriminating emails and revelations emanating from some of the world’s most prestigious banks gives a new urgency to the term employee engagement.
As head of digital comms for Royal Mail, Abby Guthkelch works with the oldest and the newest communications platforms.
“Communications suffers less from the ‘leaky pipeline’” Women are appearing in boardrooms in ever greater numbers, but Gay Collins believes that women in corporate communications need to exploit the opportunity further Last month the 30% Club celebrated as new figures revealed that their campaign to increase the proportion of women on UK Corporate boards to 30% through a business-led approach was yielding results.