FEATURES
Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.
Amid AI anxiety, digital overload and cultural chaos, Kim Looringh van Beeck, senior director at Invicomm, is feeling unexpectedly optimistic about a return to human creativity and real connection.
FEATURES FILTERS
Content can add value to a business through stakeholder engagement, says Sean King, CEO of Seven
"Brands are now expected to provide value to their customers and stakeholders by creating content"
Sitting on a plane after three fabulous days at the Forbes Media Global CMO conference in Miami, it's hard not to feel excited about the future of marketing, and in particular the growing importance of content to brands everywhere.
The PR Show, hosted by the CIPR, encourages education as a means to responding to change in public relations.
Every year, the Communication Directors' Forum sets sail for a three day conference and networking event.
