FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Last month, social media hackers descended upon Twitter.
The PRCA’s annual In-House Benchmarking Survey pinpoints the trends in communications.
How can employees question practices without halting the decision-making process? Steve Doswell walks the line
“Bovine or bolshie – which is better…?"
How bolshie do you need to be? For some, accepting what they’re asked to do without demur may lead to a life of tranquillity.
