FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
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Breakfast fries
The Twitter IPO is either a step for social or a premonition of its impending doom, just ask Jeremy Probert.
Communicating in the world of theatre and fine arts has been a learning experience for Helen Tovey.
"Content is at the heart of our social strategy"
The Museum of London is on the journey toward social maturity.
