FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
FEATURES FILTERS
Ashish Banerjee tells Andrew Thomas about his unconventional childhood, his storied career and his approach to brand development.
“We needed to engage a wider group of key audiences to understand what it is we do and how they can support us.
Payment services provider WorldPay sends money around the world in a flash, its brand, however, was almost nonexistent until SomeOne came along.
