FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Ashish Banerjee tells Andrew Thomas about his unconventional childhood, his storied career and his approach to brand development.
“We needed to engage a wider group of key audiences to understand what it is we do and how they can support us.
Payment services provider WorldPay sends money around the world in a flash, its brand, however, was almost nonexistent until SomeOne came along.
