FEATURES
Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.
Amid AI anxiety, digital overload and cultural chaos, Kim Looringh van Beeck, senior director at Invicomm, is feeling unexpectedly optimistic about a return to human creativity and real connection.
FEATURES FILTERS
Who: Shell
Objective: Shell wanted to inspire the scientists of the future with a campaign that would capture their imaginations and illustrate the potential of sustainable energy.
Toby Green, assistant news editor at the London Evening Standard talks about deadlines, phone tag and building relationships with PR.
Tim Harrison’s career has taken him from playing bass in a rock ’n’ roll band to leading PR for Sony Mobile Communications – via journalism, marketing and the games industry.
