FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Who: Shell
Objective: Shell wanted to inspire the scientists of the future with a campaign that would capture their imaginations and illustrate the potential of sustainable energy.
Toby Green, assistant news editor at the London Evening Standard talks about deadlines, phone tag and building relationships with PR.
Tim Harrison’s career has taken him from playing bass in a rock ’n’ roll band to leading PR for Sony Mobile Communications – via journalism, marketing and the games industry.
