FEATURES

Lynne Arrowsmith, managing director at Goldbug, explores how emotion-driven content boosts engagement and advocacy.
Lysan Drabon, managing director at the Project Management Institute, explores how a skills shortage is undermining progress, and what can be done about it.

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Britain’s possible exit from the EU has thrown international and British businesses into a state of uncertainty.
“We need to keep a ‘cocktail of hormones’ in balance to keep the big picture in view.
After a scandal about its CO2 emissions that broke worldwide, Volkswagen’s brand has sustained serious damage.